SMS · 2 min read
How much does an SMS cost?
Why some messages use more than one credit, and how to keep costs down.
One SMS holds up to 160 normal characters. If your message is longer, it is split into parts and each part costs the SMS rate.
| Your message | Counts as |
|---|---|
| Up to 160 normal characters | 1 SMS |
| 161 to 306 characters | 2 SMS |
| Contains an emoji or special letters | 1 SMS per 70 characters |
Save money
Emoji and some special characters shrink an SMS to 70 characters. Removing one emoji can halve the cost of a campaign.
You always see the number of SMS and credits before you send, so there are no surprises.
